socialmedian: The Cost of Social Media to Worker Productivity: $2.25 Billion [Survey]

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The Cost of Social Media to Worker Productivity: $2.25 Billion [Survey]

Source: Mashable!

Oct 26, 2009

Summary

Every now and then an analysis pops up claiming that this or that online activity is costing businesses millions or billions of dollars because employees are doing them instead of work.

The latest scapegoat: social networking and media sites. IT services group Morse conducted a survey, questioning 1,460 office workers, and came to the conclusion that use of Twitter and other social networking sites is costing UK firms £1.38 billion (approximately 2.25 billion dollars) every year.

“When it comes to an office environment the use of these sites is clearly becoming a productivity black hole,” says Philip Wicks from Morse. According to the study, employees spend 40 minutes every week, on average, on social networking sites.

We can point out many similar studies and surveys that popped up over the years. One claimed that Facebook is costing UK firms over £130m a day, with 233 million hours “lost” every month. Another study came to the conclusion that merely web surfing costs US corporations about US$63 billion each year.

If you take all those numbers and put them

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