Two Frequently Asked Questions by SMEs

1. How do I make sure UGC is optimized and ranks well?


2. Are there strategies I can use to get the most out of my UGC from an SEO point of view?

The simple answer is that the optimal solution will likely be different for each business and/or site, but in general you should begin by controlling the pages on which the UGC will display, as well as the primary pages within your remit that link directly to them. And remember, your target market may be more tech savvy than you think and ready and willing to start engaging more actively, especially if you have a large loyal return base.

(this is BIG because this is both a really big pain point and a really big stumbling block; funny yet just a smidge tragic if you like)

A common example that comes to mind when thinking about a business and the ways users provide feedback about an online offering are ‘Customer Reviews’. These reviews are enormously important in that they have proven to be the primary medium used to facilitate the transition of the traditionally powerful word-of-m