I actually tried to find some info on this topic as a research basis for this post. Nearly every article or post I found was more an explanation of what SEO is than a definite explanation of how it can be of benefit. (Please note this is not a PPC post.)

Therefore, this post will explain how SEO can benefit a business without a long spiel of what SEO is and how it works.

Client:

I understand enough about SEO to know I should probably be including it in my marketing mix. I understand enough about email marketing to know that it is benefiting my business without needing to understand how it is conducted. You tell me how SEO can benefit me. I don’t need a lecture on SEO, I need bottom line data.

Answer:

This is a three fold answer.

First here are some facts about the search engines that require your attention:

General Click Statistics

• 42% (1 - please see note ammended to this point) of people click the first result in the natural listings of search engines. This figure has been seen to escalate to in excess of 70% if there is a complementary high PPC listing on