socialmedian: Android phones give carrier services more muscle

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Android phones give carrier services more muscle

Source: VentureBeat

Oct 24, 2009

Summary

Google’s Android phones have emerged as major competitors to the red-hot iPhone. And now Android seems to have yet one more thing working in its favor: Carriers have figured out that it offers them some very valuable options to help them differentiate their services from their competitors.

Fundamentally, Android is just an operating system that can be customized due to its open source nature (not so the iPhone). The business alliance behind Android, the Open Handset Alliance, can influence the code standards to reflect the needs of its members. So carriers can decide what user-interface layer they want to offer on top of that operating system.

One OHA member, Borqs, a software company with offices in Beijing and Cupertino, Calif., already has deals with Asian carriers to help them exploit this potential. Its OPhone software allows mobile carriers to create a consistent Android user interface across all their smartphones and thus develop stronger mobile brands. A couple of weeks ago, the world’s largest carrier, China Mobile, announced it was launching a number

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