socialmedian: Twitter Traffic: 3 Solutions to Twitter’s Growth Problem

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Twitter Traffic: 3 Solutions to Twitter’s Growth Problem

Source: Mashable!

Oct 24, 2009

Summary

In the span of one up-and-down week, Twitter lost one of their most influential teen Twitterers in Miley Cyrus, and then almost immediately found new life in the tween market with the launch of the Twilight Twitter account. It may sound silly, but these 140 character pop culture dramas do matter to Twitter, because their US traffic is flat, and that’s a problem.

At the Web 2.0 Summit earlier this week Twitter’s Co-Founder and CEO, Evan Williams, openly admitted that traffic has stalled in the US. He then went on to say that new features should help solve the problem. Likely not coincidentally, the very next day Twitter announced search deals with both Bing and Google. Those deals, coupled with the new Twitter Lists, and the roll out of location-aware tweets, make up what we deem to be Twitter’s trifecta traffic strategy. And we think it will work; here’s why.

1. Search

Both Bing and Google have tapped Twitter to serve up real-time tweets as a part of search results pages. Bing’s product is already live, and while it’s a separate web page from the Bing.com homep

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