socialmedian: Hulu Is An H-Bomb Ready To Destroy The TV Industry

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Hulu Is An H-Bomb Ready To Destroy The TV Industry

Source: Silicon Alley Insider

Oct 24, 2009

Summary

I first met Jason Kilar at a Tribeca lunch spot last June, and it wasn't hard to be impressed by his impassioned mission to insert Hulu into a special place in the media ecology. He seemed to possess unbridled enthusiasm and the entrepreneurial acumen to master the technology, package a smart sell and navigate a potentially challenging shareholder structure.

Fame and success predictably followed. In just two years Hulu has gained some 38 million viewers and usurped all other online-video destinations -- with only the ubiquitous YouTube in front of it. It provides a wonderful user experience, an understandable revenue model and a compelling proposition for most advertisers, whether you play in the digital or traditional broadcast space.

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