socialmedian: Disney Launches Family.com as Content-Rich Parent Network

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Disney Launches Family.com as Content-Rich Parent Network

Source: Mashable!

Aug 20, 2008

Summary

While Disney devotes most of its resources to entertainment for the youth of the world to consume and grow zealous over, the people dishing dollars for the company’s attractions - from theme parks to movies to books to toys and, more recently, online destinations - are naturally the adults of the world. So, after having constructed a thoroughly glitzy network on the Web called DxD (short for Disney Xtreme Digital), it has deemed it appropriate to launch another space, Disney Family, designed for use by “moms and dads to share the pride of being a parent, and have a lot of fun while (they’re) at it!”

The differences between Disney Family and Xtreme Digital are stark. While XD has no pretensions of being reserved in terms of the sheer volume of stuff presented for users’ eyes and ears, Disney Family is more basic. Its layout and color wheel are far more gentle on the senses. It is clearly meant for generations of people responsible for the those who spend their hours of playtime in XD land.

Disney Family is, in short, a content network. It does hold social aspect

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