socialmedian: HandMade and duchess join forces in children's TV venture

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HandMade and duchess join forces in children's TV venture

Source: The Guardian

Oct 23, 2009

Summary

• HandMade Kids aims to tap into lucrative television and merchandise market
• Intellectual property deal includes characters created by Sarah Ferguson

The British film company HandMade is bringing a welcome windfall to the Duchess of York with a deal to turn her red-headed storybook characters into TV stars.

The protagonists of Sarah Ferguson's Little Red and Tea for Ruby books will become part of an ambitious new business that HandMade is creating to tap into the lucrative children's television and merchandise market. Ferguson, whose finances have been under scrutiny since her US company folded, is to receive "substantial amounts of money" from the tie-up, according to HandMade.

The film company originally founded by the Beatle George Harrison in the 1970s said today that it was hoping to raise £17m to pay down debts and to start the HandMade Kids division.

The new venture will encompass HandMade's existing US character Eloise, the intellectual property deals with Ferguson, a joint venture with National Geographic Kids and the newly acquired production company

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