I'm continuing in a KM peer group meeting in a discussion on client-facing knowledge management. There was a good presentation about client facing KM including a very impressive instance of law department and law firm collaboration in KM, training, and beyond.
How can client-facing KM add value and get clients to work more closely with the firm?
KM is perceived as delivering value to internal clients. It can also be structured to deliver value directly to clients.
Our natural tendency may be to focus on the internal clients but there are opportunities with external clients.
It is hard to identify value--"one man's meat [tofu] is another man's poison." Qualitative measurements of value are more appropriate but entail repeated conversations. Ask if particular KM initiatives are delivering value.
What will value look like in the future? Is the recession a temporary dip or a transformational event?
Clients' demands have clearly changed as a result of the recession.
There are three tiers of client-facing opportunities. Every client expects firms to have models, s ...Read the full article