socialmedian: Social media: the best and worst of 2009

User-submitted headlines for this story

Clips

Social media: the best and worst of 2009

Source: E-consultancy - Accessibility - News and Blog

Oct 23, 2009

Summary

Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz.

However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".

Here we look back at some of the best (and worst) examples of social media in 2009.

Before we look at the examples themselves, it’s important to keep in mind some social media ground rules. The number one rule to remember is that social media are above all, a social tool. Our usual social norms apply just as well in the offline world, and this means treating customers with respect, being open and transparent, and being interesting and engaging.

Although these social media basics may seem like common sense, as companies continue to experiment, it’s inevitable that they will make mistakes. Bu

...Read the full article

Comments (0)

Add Your Comment