Yesterday I received a tweet about a great blog post.  I followed the link and found myself entranced by Mike VanDervort’s Confronting Social Media at Work.  It’s a great blog post that warns HR professionals about the need to get ready for the social media invasion.  Those who left comments about the post asked “how do you communicate the importance of social media to a leadership group that has no concept of its relevance in their personal or professional lives?”  I get this type of question all the time.  People want to know how to get their leadership, their co-workers, or even their employees to buy into this “crazy” thing called social media.  So let’s come up with an answer.   

Provide your team with information.  There are many sources of information available that explain what social media tools are in quick and entertaining ways.  Articles from trade publications are incredibly helpful since they are coming from a source that your team may already know and respect.  When