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MediaVest Takes on Media Buying, Planning for THQ Gaming
Source: Advertising Age - Agency News
Oct 22, 2009


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LOS ANGELES (AdAge.com) -- Publicis Groupe's MediaVest USA has been awarded media planning and buying duties for THQ Gaming, the makers of video games for World Wrestling Entertainment, Marvel Entertainment and Disney. WPP's Mindshare was the incumbent for the L.A.-based account. MediaVest will plan and buy TV, radio, print, online and other media sectors for THQ, which spent an estimated $32 million on measured media in 2008, according to Nielsen Monitor Plus.
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