socialmedian: Web 2.0: AOL’s chief Tim Armstrong preps for life as a stand-alone company

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Web 2.0: AOL’s chief Tim Armstrong preps for life as a stand-alone company

Source: VentureBeat

Oct 22, 2009

Summary

AOL chief executive Tim Armstrong is prepping his company for life after Time Warner and he remains committed to a strategy of investing in web content.

Armstrong, a former Google executive who took the AOL job eight months ago, told the crowd at the Web 2.0 Summit in San Francisco that his division of Time Warner is on track for a spinoff from the media conglomerate in the next year.

He also said the company has doubled down on its investments in content recently, such as expanding AOL’s stable of journalists from 500 to 3,000. Those journalists include a number of freelance writers who write about a wide variety of things that are available exclusively on AOL’s various channels for its web portal.

Armstrong hinted of a big change coming to AOL’s “secret sauce” related to the journalist hirings. He teased that the company has been working on it for three months and it is built around a broader platform for showing off content, from web video to blogs to local information sites. The content ranges It will help boost content creation, including user-generated con

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