socialmedian: Disney Keychest to make buy-once view-anywhere movies a reality with Apple's help?

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Disney Keychest to make buy-once view-anywhere movies a reality with Apple's help?

Source: Engadget

Oct 22, 2009

Summary

You know who's missing from the Digital Entertainment Content Ecosystem (or DECE) consortium? A group bent on redefining the way we buy, access, and play digital content with a membership roster that includes Best Buy, Cisco, Comcast, Fox, HP, Intel, Lions Gate, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony, Toshiba, VeriSign, and Warner Bros? Right, Apple and Disney, the latter landing a lengthy piece in the Wall Street Journal describing Disney's own distributed content ownership scheme that goes by the code-name, "Keychest;" a DRM solution that instantly provides access to content on any participating service (digital download store, mobile-phone provider, or on-demand cable for example) when a purchase is made. Keychest does this though a system of unique keys that are issued when a movie is purchased. The keys are then stored in a central repository (aka, chest) that participants would query. In this scenario, the movies would reside with each delivery company on their respective systems -- movies would not be downloaded. On the bright side ...Read the full article

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