I enjoyed Paula Thornton’s Fast Forward post, E2.0: Unleashing the Potential, especially the comment, “Digital technologies labeled Enterprise 2.0, will not provide 2.0 results if implemented with 1.0 thinking.”

But what is 2.0 thinking? Paula mentions that it embraces dichotomy and that structure is minimized, but not eliminated. I would agree on both counts.

There has been a lot of other discussion about what is enterprise 2.0. People have said that it is not about the technology and Andy McAfee has said, It’s Not Not About the Technology. Again, I would agree on both counts, even though I excuse Andy’s double negative. While it is largely not about technology there has to be some consideration for technology. After all, it is enabled by digital technology and not smoke signals or telegraphs.

While I wrote that Web 2.0 is not Enterprise 2.0, there are common conceptual assumptions: transparency, connectivity, and participation. Within enterprise 2.0 this occurs within the enterprise. I think the greatest of these three is participation. Enterprise 2.0 are