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The traditional job board business model is outdated, making it unable to compete with the innovation and cost savings of search engines and social media. Employers that are exclusively focusing on job boards for recruitment will come up short in the war for talent as generalised job boards are losing their effectiveness.

Traditional job boards are nothing more than digital versions of the old careers sections in newspapers, providing an online view of the printed recruitment classifieds. Built on an outdated business model that charges a fortune for the widest reach possible when, in reality, employers need highly targeted campaigns that can be executed at the best price, the days of the old job board model are numbered.

Compared with the low cost of delivering job alerts via Google Adwords or social networking sites such as Facebook (www.facebook.com) , Linkedin (www.linkedin.com) and Twitter (www.twitter.com) job boards cost thousands of Rands per month. Additionally, the segmentation and targeting capabilities of Web 2.0 platforms enable emplo