Comcast sees the writing on the wall: cable-based TV will not survive the next decade. Its value is fast eroding because it can't compete with on-demand, Internet-delivered TV across all screens. Unlike their music counterparts, TV executives have pulled their heads out of the sand in time and are working hard to survive this monumental shift. To do so, however, they need to choose the right battles to fight.
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Comcast CEO Brian Roberts spoke at the Web 2.0 conference in San Francisco yesterday afternoon. He was interviewed by Federated Media CEO John Battelle.
I discerned three important nuggets from Roberts:
Comcast will continue to invest in higher-bandwidth connections into homes.
Comcast will invest in content more aggressively.
Comcast will officially launch Hulu-competing Fancast.com by the year's end.
The first two points make a ton a sense. The third point is... well, miscalculated.
I am convinced Brian Roberts understands the challenges ahead. This is why Comcast and Time Warner (which also clearly "gets" it) have been aggressively pursuing