socialmedian: MySpace Adds Full Music Video Archives, Deep Artist Analytics

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MySpace Adds Full Music Video Archives, Deep Artist Analytics

Source: TechCrunch

Oct 21, 2009

Summary

MySpace CEO Owen Van Natta will make a number of announcements on stage at the Web 2.0 Summit in San Francisco this afternoon. Among them are two major changes to MySpace Music. The service will now have a full historical archive of music videos from the major labels and independents. And they are also launching an artist dashboard to give musicians deep analytics into profile views, music streams, and friend information.

Music Videos:

MySpace Videos attracts 11 million or so worldwide visitors per month (Comscore, August 2009), but has lacked comprehensive music video licensing rights. Tonight the service will launch a deep archive of music videos from all the major labels and independents. You can see the video homepage at videos.myspace.com.

Users will have the ability to view videos and purchase the audio song and ringtones for the song. MySpace is including pre-roll, post-roll and overlay ads on the videos.

Videos will also now be included in the music player widget on all artist pages, if they have music videos available. And users can track videos from art

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