socialmedian: Wow, It's Too Good to Be True

User-submitted headlines for this story

Clips

Wow, It's Too Good to Be True

Source: SEO Book

Oct 21, 2009

Summary

Marketing taps into our emotions, as Rory Sutherland shares in this great TED speech

Online any good idea that works well is quickly cloned by competitors. Both the larger competitors with piles of money AND those who are driven by money so much that they would sell their own mothers for a nickel.

This fierce competition for attention forces continuous (perceived) value add. Some of that is created through innovation and/or branding. But it also encourages sustainable margin creation by criminals through outright fraud. As long as there is an optimized conversion funnel, someone will step in and connect supply and demand. Take, for instance, the rise of fake security software:

"They'll take your credit card information, any personal information you've entered there and they've got your machine," he said, referring to some rogue software's ability to rope a users' machine into a botnet, a network of machines taken over to send spam or worse.

...

TrafficConverter.biz, which has been shut down, had boasted that its top affiliates earned as much as $332,000 a m

...Read the full article

Comments (0)

Add Your Comment