This morning I attended the second part of the Chicago Chapter of the Business Marketing Association’s social media round table. The speaker was Mike Volpe, a marketer who is really on top of the Web 2.0 world and is doing great things with his company, Hubspot. The main discussion in this morning’s presentation was about leveraging social media and various web tools – such as blogs – for BtoB Marketing.

At Walker Sands, we are currently going through this journey. If you’re here, you are looking at our new blog – Footprints. We started this blog just weeks ago and I am proud to say I am writing the 31st post. We have been very active on our blog. We are putting up posts with great thoughts, but are of course hoping to expand to leverage our blog for new business leads.

This morning’s presentation by Mike Volpe really put some things in perspective for me that I would like to share with all of you. These ideas will help those of you walking down this path with us and hoping to start a blog or better develop your blog to promote sales leads and ultimately assist