This year’s In The City featured keynote speeches from Mike Smith, managing director of Columbia Records; Columbia recording artist/producer Mark Ronson; Bella Union label boss Simon Raymonde; and a controversial opening address from Rick Falkvinge, founder and chairman of the Swedish political organization the Pirate Party, which provoked a hostile reaction from music execs (Billboard.biz, Oct. 19). Alongside the conference, over 150 bands played in 40 venues throughout the city. Gig attendance was also up on previous years, say organizers – boosted by sale of three-day passes to the general public priced at £20.00 ($32). Final sales figures were not available. The third and final day (Oct. 20) concluded with keynote speeches from Joe Cohen, founder and CEO of secondary ticketing service Seatwave, and Anthony Volodkin, founder of the Hypemachine blog. Addressing delegates during a panel entitled “Tribes, Fans and Followers,” Cohen offered some advice on how music companies and new start-ups could best utilize the digital sphere.