And it’s really encouraging to see a bunch of companies already trying to help. Picarro is one of them. It helps monitor the atmosphere’s gases to determine whether one of the main ideas for fighting global warming, a “cap-and-trade” system, is working.
By the way, startups that help verify compliance with legislation are just one group we’re hoping to court for our “Innovation Competition” at GreenBeat next month. We’re looking to showcase any entrepreneur who is working on technology that is disruptive in the Smart Grid arena. We’ve invited Picarro to come, because they’re aiming high — trying to solve one of the globe’s biggest problems.