socialmedian: 10 Ways MySpace Can Avoid Oblivion-An Open Letter to MySpace CEO Owen Van Natta

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10 Ways MySpace Can Avoid Oblivion-An Open Letter to MySpace CEO Owen Van Natta

Source: Ignite Social Media: The original social media agency

Oct 20, 2009

Summary

Dear Owen,

Since you moved over from COO of Facebook to become CEO of MySpace, you’ve certainly made a lot of changes to the company. You've let one-third of the staff go. Your entire executive team is new.

Reports are that you're removing walls between cubicles and hanging white boards.

That's all well and good, but the problem with your network is with your network. It's not the sales person, or the cubicle walls. We need to see physical changes to the way your network works. As a marketer that represents large brands who use social networks (and often pay handsomely to do so), here are my ten suggestions for reinventing MySpace--before it's too late.

1) Put the "social" back in the network; improve the news feed. 

On Facebook, if I comment on a photo or a video, or like it, or write something on a wall, or take a poll, these things are all likely to show up in the news feeds of my friends. In fact, the number one way that fan pages grow is exactly that--a friend sees an interaction and goes to the page to join too. On MySpace, interactions are much more l

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