We’re launching a new monthly feature on Footprints in which we interview some of the top marketing minds who, everyday, deal with the same issues that you do. They are dealing with ever increasing pressure from sales, new emerging technologies, and a desire to continue to produce results in the changing economy.

Our first featured marketer is Kyle Berry, Director of Marketing for Emmi Solutions, a company that “helps patients make sense of complicated medical information”. My understanding is that if I’m about to undergo heart surgery, I want to know what’s going to happen. My doctor prescribes an Emmi program to show an interactive engaging web-based program of exactly what’s going to happen, discussing the risks and providing me with the ability to document questions for my doctor, thus easing my fears and answering many of questions I’ll have. Pretty cool stuff.

We’ve been fortunate to work with Berry on a few projects and he’s one of the most talented marketers we know. Here, as he transitions to a new role at Emmi Solutions, he agreed to sit down and chat