We all have a vested interest in how data and data privacy is enacted by companies, regardless of the environment, cloud, mobile (laptop, cell phones), private Data Center, or anything else that is a combination of the above. Companies have a vested interest in keeping their customers data private and clear of distortion or error. Consumers and people in social networks also have a vested interest in making sure that the data they share is not abused or misused.
The clear and present problem is that while there are data privacy standards, there are data privacy laws, and sanctions on how data is to be protected, all of these have in many ways failed because of the human implementation of security and security practices. Even something as simple as Google Voice has a major security flaw that allows a hacker to listen to any Google Voice exchange that was recorded without a password, without a login, without authentication of any kind, just use a simple Google search and the wealth of private personal information is yours to li