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Low cost does not mean cheap
Submitted by Tai Tran from blog
Oct 20, 2009


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Summary

[Social Media] create low-cost and widely accessible tools.


Low cost does not mean cheap.


Low cost creates margin. Cheap only return cheap results.


Low cost is optimization. Cheap is arbitrary.


Low cost refines. Cheap creates messes.


Now, replace [Social Media] with “Your strategy”.
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