One question we get asked often is: how do I get my PageRank higher? and provide tactics and examples of how we’ve achieved a higher PageRank for a client. I always cringe when I hear this because we don’t set out with the goal of going from PageRank 2 to 6. And if the prospect still doesn’t get me I’ll do my best to direct him to a link building company who’s pure focus is that.

Don’t get me wrong, PageRank is important…as a variable to consider in the grand scheme of things. Not a goal!

And to prove my point, last week Google dropped PageRank from Webmaster Tools because they keep telling webmasters “that they shouldn’t focus on PageRank so much” and they think it’s silly that they do.

What they’re saying isn’t that PageRank has become irrelevant, it’s just not a goal businesses should strive for. What we should strive for instead is to make sure we create content that people ‘want’ to share.

Social media is becoming more important than search and in the not so distant future we won’t use search to find products or services, instead they will find us thro