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Verizon Launches Direct Attack Against The iPhone With Ads For The Motorola Droid

Source: TechCrunch

Oct 18, 2009

Summary

Over the last few weeks there have has been an increasing amount of buzz about an unannounced Motorola smartphone due to come out some time between late October and early December. Rumored specs include a powerful OMAP3430 processor, 5 megapixel camera, slideout QWERTY keyboard and touch screen, all housed in a super-compact package and running Android 2.0. A handful of potential names have swirled around, included the Sholes and the Tao, but tonight Verizon has made it perfectly clear what the upcoming phone will be called: Droid. And Verizon is positioning it to be a direct threat to the iPhone in a new advertising campaign it launched at the site DroidDoes.com.

Verizon isn’t holding any punches: it calls out basically every major weakness on the iPhone, from its inability to run background applications to the App Store’s walled garden. The site kicks off with a stream of things that the iPhone can’t do, mimicking the black text-on-white background commonly seen in Apple ads but replacing it with statements like iDon’t run simultaneous apps. After a

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