socialmedian: The Blog's Place In A World of Microblogging: Not Dead Yet!

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The Blog's Place In A World of Microblogging: Not Dead Yet!

Source: louisgray.com

Oct 16, 2009

Summary

Even as the microblogging space seems to be white hot these days, the world of longer-form blogging is still seeing impressive growth, with all major blogging platforms showing greater than 20 to 40 percent growth year over year, and record users, blogs and total readers, according to Compete.com data and a presentation from Google's Rick Klau, product manager for Blogger, who spoke at Blog World Expo this afternoon. Rick reported that his platform, Blogger, which I use, is now seeing nearly 300,000 words per minute, scaling to 417 million words per month, from more than 10 million content creators.

Yet, despite this high usage, many have challenged the platform, saying "blogging is dead". There are more than 360,000 results on Google saying that "blogging is dead", with many high profile articles saying that disparate social networks like Facebook, FriendFeed and Twitter should be where people's attention are. But Rick said that the rise of microblogging didn't necessarily come at the expense of traditional blogging. In fact, he said these third party sites a ...Read the full article

Comments (1)

Deusdiabolus,

Oct 23, 2009

It takes some fortitude to continue blogging in depth. It doesn't take as much effort to come up with 140 characters. 140 MEANINGFUL characters, sure, but...