Today is Blog Action Day, an annual event powered by change.org that encourages blogs across the Internet to heighten discussion on a specific topic every October 15. This year’s focus is climate change, which has become a topic of widespread interest in recent years. Al Gore’s 2006 global warming documentary, “An Inconvenient Truth,” grossed over $24 million in the U.S. alone. Companies worldwide have made it a point to market themselves as “green” and environmentally conscious. But even if the issue has clearly entered the public consciousness to at least some degree, is the media taking climate change seriously enough?

In a February 2009 Science Daily article, Dr. Neil Gavin from the School of Politics and Communication Studies, argues that it’s not:

“Our research suggests that the media is not treating these issues with the seriousness that scientists would say they deserve,” Gavin said. “The research company lpsos-MORI found that 50% of people think the jury is still out on the causes of global warming. The limited amount of media coverage – which tends to