For some companies, blogging is an obvious and necessary communication channel. Walker Sands, as a marketing and PR firm, needed a blog. But for some industries, there’s an assumption that they don’t need a blog. In my time with Walker Sands I’ve been fortunate to meet a diverse lot of companies. Somewhere out there is a company that makes the ball for your ballpoint pen, the brass handle for your kitchen cabinet, and the handle of your toothbrush. Does a company like this need a blog? Common sense says no.

 

Matrix Tooling says yes. Matrix provides world-class injection molded components for the medical device industry and in other performance critical applications. Last year Marketing Manager Andy Ziegenhorn launched the Plastics Injection Molds & Molding Blog. Many looked at it as a waste of resources, but his results show otherwise.

We sat down to interview Ziegenhorn about the success of this effort and the challenges he overcame to make it a success.

What made you want to start the blog? 

Short answer: There was a push to increase our sales and marketing e