socialmedian: Social media isn’t rocket surgery

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Submitted by Melgallant from blog

Oct 16, 2009

Summary

Those are the words Amy Mengel cited as the mantra of last week’s Inbound Marketing Summit. In her post Five reasons corporations are failing at social media, Amy summarizes why companies aren’t finding success with social media. And as Amy writes, it’s not because social media is hard to do.

When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.

The failures Amy wries about are really a lack of preparedness and commitment to the process. But I’d also like to add this: A big question a company needs to ask before implementing a social media strategy is how do their core audience (aka customers) use social media, if at all? This may seem like an obvious question to ask but I think part of the reasons for the failure many organizations experience is a lack of this understanding. If your customers don’t read blogs, there’s no point in setting one up on your site to engage them in dialogue. Ditto for Twitter, Facebook and other social tools out

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