socialmedian: Sometrics Raises $4 Million For Social Analytics And Advertising Platform

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Sometrics Raises $4 Million For Social Analytics And Advertising Platform

Source: TechCrunch

Oct 16, 2009

Summary

LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors The Mail Room Fund and Greycroft Partners. In total, $4 million was injected into the fledgling company, we’ve learned.

That brings the total invested in the startup to $5.55 million. The first round was raised back in May 2008. It was the first investment made by The Mail Room Fund, a joint venture fund established by William Morris Agency, Accel Parners and Venrock.

Sometrics is one of many companies looking to optimize the way social networks, gaming platforms and virtual worlds are being monetized. The startup markets tools that allow publishers and brands to manage ad inventory across social web platforms, optimize campaigns through audience analysis and targeting, as well as gain ’social intelligence’ about the performance of those campaigns through detailed analytics.

The latter part is what the company started out with, by giving social app developers a way get an overview of the number of page vie

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