Social marketing has matured as a distinct function, with PR agencies scrambling left, right and centre to catch up with the new rules of PR.
But now people are asking "How do we measure the return we're getting from social networking for business?" This and other key questions are being debated today at the Like Minds conference in Exeter.
There's an impressive line-up of speakers who will be sharing their wisdom about social media and its applications in business this afternoon from 2PM.