socialmedian: Social networking profiles double

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Social networking profiles double

Source: The Guardian

Oct 15, 2009

Summary

Facebook is the most viewed site in Britain, according to Ofcom research

The online social networking boom shows no signs of abating, with almost twice as many British internet users having an online profile than two years ago, helping to make Facebook the most viewed website in the UK, according to new research.

As more people, especially older people, are getting online, they are experimenting with social networking and blogging, according to regulator Ofcom. More people are using the internet to create their own content than ever before with 38% of online users having a social networking profile, compared with 22% in 2007.

There has, however, been a drop-off in the number of people who regularly use the web to find information for their work or study – from 48% two years ago to 35% – while the economic downturn has also led to a drop in the number of British consumers who go online to buy goods.

But it is not just people with a profile who are looking at social networking sites. Ofcom's survey of adult media literacy shows that some 41% of web users look at a

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