socialmedian: Digg Acquires Kevin Rose Side Project WeFollow

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Digg Acquires Kevin Rose Side Project WeFollow

Source: TechCrunch

Oct 16, 2009

Summary

Digg founder Kevin Rose launched a side project called WeFollow, a Twitter directory, earlier this year. Twitter users can go to the site and add themselves under a specific category. Without much in the way of marketing, the site has grown to 654,000 Twitter users, all of which went to the site and added themselves. And now, someone with knowledge of the deal tells us, Rose has transferred WeFollow ownership to Digg.

This wasn’t exactly an acquisition, though, because Digg didn’t pay anything for the site. “The data became very useful for Digg,” says our source, and it was awkward keeping it outside of the company.

Digg has long been planning to launch a more real time version of the site, and we’ve speculated that Digg will soon surface new top stories based at least partially on stuff becoming popular on Twitter and other similar services. WeFollow gives Digg data on who the top Twitter users are for various categories.

WeFollow Relaunch:

WeFollow is also changing the way it ranks users. Currently it’s based only on total follower counts on Twitter. In the ne

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