socialmedian: The Power of No-Roll

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The Power of No-Roll

Submitted by Awolk from blog

Oct 15, 2009

Summary

I’m convinced that when historians look back on the early days of the 21st century, they’ll concur that one of the major nails in the coffin of the broadcast television model was the decision to allow iTunes to broadcast entire shows without even the hint of a commercial break.

Because it’s the rare consumer who doesn’t find the experience of watching a show from start to finish without a single interruption completely liberating. Especially when that experience can be had for just two dollars and ninety-nine cents.

Think about it: we’ve never even had that kind of ad-free experience at the movies, where at the very least, five to ten minutes of trailers preceded the main feature. Even DVDs come loaded with can’t-skip trailers and sales pitches before you get to the main menu. But iTunes has no trailers. No “previously on Lost.” No post roll. Nothing but the show itself, available the same week it was first broadcast on television.

Having experienced that kind of liberation, some consumers are taking the next step and realizing they don’t need broadcast TV. It’s ...Read the full article

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