socialmedian: What Twitter's Deal with Google Might Mean for Marketers!

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What Twitter's Deal with Google Might Mean for Marketers!

Submitted by Adamcohen from Google Reader

Oct 09, 2009

Summary

The tech-blogosphere is abuzz about the rumor that Twitter is talking to both Google and Microsoft about licensing a full feed of tweets. Kara Swisher broke the news into the echo-chamber:

Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.

I was speaking to HubSpot developer, Dan Abdinoor, this evening while he was spanking me in a ping-pong match. He's currently working on a handful of enhancements to our social media monitoring tool. Like 100s - if not thousands of applications - our tool uses Twitter's API. However, as Dan shared with me, Twitter limits the amount of access applications can get to their feed. Rightly so, as it's expensive for Twitter to let 1000s of applications access an API 24 hours a day.

So, what could Google or Microsoft do if they had full unhindered access to this feed? And why should marketers care?

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