socialmedian: Twitter-like services find traction in the enterprise

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Twitter-like services find traction in the enterprise

Source: VentureBeat

Oct 14, 2009

Summary

Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation.

As Facebook, Twitter and other social media tools have changed the way companies reach out to customers, some are using it internally to upend the way rank-and-file employees relate to each other and management.

They’re harnessing tools like Yammer and Present.ly, which are Twitter-like services designed specifically for enterprise use in that they meet the need for secrecy and hierarchy.

“Twitter is trying to be as public possible while Yammer is trying to be as private as possible,” said David Sacks, CEO of San Francisco-based Yammer, whose clients use the service so that coworkers and managers can constantly update each other about what they’re working on.

These types of services are reconstructing the flow of information through a firm — instead of asking a question or making a suggestion up the chain of management, ideas can flow horizontally through an organization. This cuts down on all the bureaucratic impediments that might keep a project from getting out the

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