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News Alert: SEO is a Scam

Source: SEO Book

Oct 14, 2009

Summary

Derek Powazek - no, I hadn't heard of him until today either - is, according to the blurb: "one of the top 40 "Industry Influencers" of 2007 by Folio Magazine..has worked the web since 1995 at pioneering sites like HotWired, Blogger, and Technorati".

A designer, apparently.

He doesn't care much for SEO.

The fact we may never heard of him just goes to show that the web is a big place. It is quite common that the rockstars in one niche can be unknowns in an adjacent niche. It is therefore no surprise that those who spend a lot of time in separate niches may not understand each other particularly well.

Derek understands little about the value of SEO.

Read the anti-SEO rant entitled "Spammers, Evildoers, and Opportunists".

I'm sure you'll find it amusing.

If Someone Charges You For SEO, You Have Been Conned

Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned

Uh-huh.

Well, I'm sure some SEO is undertaken by people without either brains or

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