socialmedian: The Top 3 Brands by Social Media Presence: Google, Apple and Microsoft

User-submitted headlines for this story

Clips

The Top 3 Brands by Social Media Presence: Google, Apple and Microsoft

Source: ReadWriteWeb

Oct 13, 2009

Summary

Interbrand recently released its 2009 list of the best 100 global brands. Social media monitoring and analytics firm Sysomos took a closer look at this data today. While Interbrand bases its list on criteria such as financial data, international scope and economic value added, Sysomos decided to re-evaluate the top 20 brands by their social media presence on blogs, forums and news sites. Sysomos did not include mentions on Twitter in this study. This obviously led to major changes to Interbrand's list. Google, which placed only 7th on the Top 100 Brands list, ranks 1st when it comes to social media mentions in 2009, while Coca-Cola, the #1 brand on the Interbrand list, ranks only 11th on Sysomos' list.

Sponsor

Interbrand's ranking puts Coca Cola, IBM and Microsoft in the top 3, while the top 3 brands with the most social media mentions according to Sysomos are Google, Apple and Microsoft.

Fastest Growing Brand: Gillette

Among the top 20 brands, Gillette managed to become the fastest-growing brand in social media over the last two months. We wondered if the fact

...Read the full article

Comments (0)

Add Your Comment