socialmedian: 18 Essential Tools for Every Word-of-Mouth Marketer

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18 Essential Tools for Every Word-of-Mouth Marketer

Source: Mashable!

Oct 13, 2009

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Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via @springcreekgrp on Twitter.

By now, most consumer marketers know they could be using Facebook, Twitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales. But getting a social media marketing program started – and keeping up with the rapid pace of change in the industry – can be daunting. The good news is that with the right technology tools, social media marketing programs can be managed at scale and can help the entire organization (not just the marketers!) find out what customers are saying, sharing, even feeling about your brand or business.

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories: listening and monitoring tools; editorial, publishing, and content syndication tools; and conversation measurement tools. There are hundreds of tools out th

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