socialmedian: Pepsi and AMP: We Apologize If Our App Was In Bad Taste

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Pepsi and AMP: We Apologize If Our App Was In Bad Taste

Source: Mashable!

Oct 12, 2009

Summary

There’s been a huge reaction to our post earlier today about AMP’s new iPhone app – “before you score” – that aims to help guys land women.

The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we’ve all become to adulation of AMP for humorously portraying modern chivalry (ok, that’s not exactly how supporters have put it).

In any event, AMP and parent company PepsiCo have responded, using Twitter to explain the campaign and apologize to those that might be offended:

Interestingly, they attached the #pepsifail hashtag that has emerged around the story to their tweet. That means the users most passionate about the issue are more likely to see their comment, but associating “fail” with your brand from an official account also seems fairly brazen. In any event, at least they’re clearly on top of the story and monitoring feedback.

There are really only two ways this story could go from here: it could just quietly die down, or #pepsifail could become so loud that Pepsi and AMP have to do something more dr

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