Jeremiah Owyang maintains an ongoing blog post called “The Three Spheres of Web Strategy” (see below) which he is updating about every year. The original version of this post prompted our Web Strategy Basics video presentation with the hopes of building on these phases of Jeremiah’s outline into actionable blueprint for planning your own web strategy.

Here is Jeremiah’s updated “Three Spheres of Web Strategy”

And here is our Five Web Strategy Cornerstones – which we reference on any web strategy plan we create for clients at 48Web.

Technology forms the base of our web strategy plan. We encourage you use technology and the tools at your disposal to make it easy to create and manage your web presence. Don’t let technology be a road block when planning a web strategy. Use free and easy tools like WordPress that don’t dissuade you from creating but make it easy for you to use. Create automated systems that find and distribute content for you so you can become ultra-efficient at creating, distributing, and re-purposing value. Don’t waste your time managing