There are hundreds of millions of people using social media sites like Facebook, Twitter, Digg, and many more. For the most part, these sites have not changed significantly. Some sites, like Facebook and FriendFeed, have modified their display to react quicker to the “real time web”. Others have changed so little, like Twitter, that mini-industries or ecosystems have been created to extend their functionality.
Social media has gone mainstream, and nobody can deny it. Oprah is on Twitter and Facebook is used by over 300 million people. The mass consumer has found their old friends and has a voice in the public unlike what was possible before. We have seen political success in the Obama campaign and even political uprising in the Iran election, all on social media.
Now, the question is, what is next? Or even, now that we are on social media, what do we do now? From the mass consumer perspective, nothing really needs to change yet. Smart people are trying to develop the next big thing in social media, and early adopters will try to anoint one as king long before i