With the sudden explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it to its fullest.
I mainly blame a lack of training and an abundance of sub-par resources.
To try and help people find a better way to get started with and understand social media marketing, I asked five other Social Marketers for their thoughts on the subject.
Lisa Barone: Lisa is an established blogger, search engine optimizer, and social marketer. She is currently the Chief Branding Officer at Outspoken Media, a firm specializing in SEO, SEM, Content Creation, and Social Marketing. You can find her blogging on the Outspoken Media blog as well on Twitter @LisaBarone.
Jason Falls: Jason is a successful social media and public relations consultant. He’s worked with a number of Fortune 100 companies through his own consulting firm, Social Media Explorer LLC. He shares his thoughts at Social Media Explorer and through Twitter @JasonFalls.
Tamar Weinberg: Tamar is a social media specialist