socialmedian: How to Get Attention with Your Marketing Message

User-submitted headlines for this story

Clips

How to Get Attention with Your Marketing Message

Submitted by Motown Terri from blog

Oct 12, 2009

Summary

Author : Jenn Lawlor

Regardless of their chosen career, many people are constantly on the lookout for helpful counsel and suggestions on how to advance within their professional field Most people will look to their peers, looking for seasoned professionals or experts In the field of marketing, Eugene Schwartz's advice is highly sought-after by marketing professionals Although there is no shortage of online training and advice on marketing, the important lessons Eugene Schwartz left behind outshines them all Despite all the training materials currently available on marketing, Eugene Schwartz's "5 Levels of Sophistication for your Market" is still the greatest introduction

What Schwartz teaches is that, before you can figure out how to market your product, you need to understand the sophistication of the market that you're targeting You can understand sophistication with a three-question test Number one: How many competitors are in the market? Number two: What kind of claims are these competitors making? Number three: How long have competitors been making ...Read the full article

Comments (0)

Add Your Comment