socialmedian: Q&A: Sri Sharma of Net Media Planet on search trends and innovation

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Q&A: Sri Sharma of Net Media Planet on search trends and innovation

Source: E-consultancy - Accessibility - News and Blog

Oct 12, 2009

Summary

Sri Sharma is founder and managing director of Net Media Planet, a search agency which charges its clients based on performance and operates in 29 countries. The agency was recently ranked in the top 20 of the Sunday Times Tech Track 100.

We interviewed him about his agency's work with clients such as Dell and Evans, and his thoughts on Bing, mobile and real-time search.

Can you explain how Net Media Planet has evolved from "super-affiliate" to a search agency which generates client revenues of more than £80 million annually?

We started as a paid search affiliate. PPC (pay-per-click) was and is our specialism. Over time we have extended our work across affiliate networks and working directly with brands/advertisers. We have focused on delivering outstanding results and developing close, honest partnerships. Along with our global reach, this is what has helped us to grow.

From your experience as an agency, how has paid search spending been affected by the recession?

Overall, search marketing continues to grow despite the recession. We have seen different v

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