socialmedian: UK marketing spend stabilises as business confidence grows, IPA report finds

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UK marketing spend stabilises as business confidence grows, IPA report finds - Telegraph

Submitted by Judithgermain

Oct 12, 2009

Summary

The report, which surveys executives in 300 top British companies, found that although marketing spend fell for the eighth quarter running in the three months to the end of September, the period also saw the smallest reduction in companies’ marketing budgets in more than a year.

The research from the IPA found that there has been a sharp rebound in business confidence, with 47pc of companies surveyed enjoying an improvement in business performance compared with just 17pc reporting a deterioration. Read the full article

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