socialmedian: Conversion Optimization Picking Up Where Search engine optimization SEO Leaves Off

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Conversion Optimization Picking Up Where Search engine optimization SEO Leaves Off

Submitted by Motown Terri from blog

Oct 11, 2009

Summary

Author : vipin garg

Search engine optimization (SEO) gets them to the site What they do (or don't do) once SEO has done its job is up to the site owner or designer

Most visitors view the home page and leave Wrong products Weird typeface, confusing navigation - it can be anything from color motif to lack of clear prices SEO gets them there, but it doesn't convert them to buyers

What Is Conversion Optimization?

Is it easy for visitors to find the right product? Is checkout convenient, offering numerous payment options? Is there a telephone number visitors can call to talk to a human? If not, the site isn't conversion optimized

In broad terms, conversion optimization enhances the visitors' experience when they visit to browse A site so optimized is: engaging, attractive, very simple, convenient and secure The objective?

Enable visitors to quickly find what they're looking for and to move without delay through the site's checkout - just as in the brick-and-mortar world of retailing

How To Optimize Conversion

Undertake Regular Site Analysis
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